The Roxy Salt Shaker brings International surfing day celebrations to Canada
Canadian Surfers of All Ages and Abilities Rallied Together This Past Weekend for a Beach Cleanup, Surf Lessons and Surf Contest
Wednesday June 26, 2013 – On Sunday, June 23rd, the ROXY Salt Shaker event rallied surfers, beach goers and curious onlookers to celebrate International Surfing Day, and all things salt water, on Canada’s west and east coasts. ROXY, in partnership with East Coast Surf School, Surfing Association of Nova Scotia, Tofino Paddle Surf and Surfrider Foundation Pacific Rim gathered together to host a beach cleanup and free surf lessons and surf contest simultaneously at Cox Bay, Tofino, BC and Lawrencetown Beach, Lawrencetown, NS. The bi-coastal event tied together the two epicenters of Canadian surf culture and joined a global roster of events intended to celebrate the sport of surfing and the sustainability of ocean resources.
The East Coast kicked off events with a beach cleanup at Lawrencetown Beach, 30 minutes from downtown Halifax, Nova Scotia. The Beach Clean-Up was followed by Surf Lessons by East Coast Surf School and a Surf Contest that awarded Best Style, Best Wave, Best Effort and Best Bail. “This event really brought the ladies together to have fun, adventure and to pay respect to the beach & ocean that give us both.” said event volunteer Nikki Richards of East Agencies, a surf apparel distributor.
Four hours later the West Coast activities commenced with the same sequence of events. After the Beach Cleanup, Tofino Paddle Surf and local legend Catherine Bruhwiler led a surf lesson in conditions that were perfect for catching your first wave or progressing to more intermediate moves. The day ended on the West Coast with a casual surf contest that attracted a large ‘under 12’ contingent. 14 in total! Most of these ‘water women of the future’ spent over four hours playing in the ocean and some went on to enter the open women’s categories – and win! “It was an empowering event for all of us! Fun to help inspire those learning to surf and amazing to watch my 5-year-old surf with courage and delight for the first time! Thank you!” said surf instructor and competitor Shandy Kariatsumari who works at local surf shop Live to Surf. Looks like Tofino’s next generation is starting to make their mark. Inspiring!
For more information on the ROXY Salt Shaker partners please contact TofinoPaddleSurf.com and SurfingVancouverIsland.com/Surfrider on the west, ECSurfSchool.com and Surfns.com on the east and Roxy.com nationwide.
About Roxy:
Roxy is a brand of Quiksilver, Inc. (NYSE:ZQK), the world’s leading outdoor sports lifestyle company, which designs, produces and distributes a diversified mix of branded apparel, wintersports equipment, footwear, accessories and related products. The Company’s apparel and footwear brands represent a casual lifestyle for young-minded people that connect with its boardriding culture and heritage. The reputation of Quiksilver’s brands is based on different outdoor sports. The Company’s Quiksilver, Roxy, DC and Hawk brands are synonymous with the heritage and culture of surfing, skateboarding and snowboarding, and its beach and water oriented swimwear brands include Raisins, Radio Fiji and Leilani. The Company continues to make snowboarding equipment under its DC, Roxy, LibTechnologies, Gnu and Bent Metal labels. The Company’s products are sold in over 90 countries in a wide range of distribution, including surf shops, skate shops, snow shops, its proprietary Boardriders Club shops and other company-owned retail stores, other specialty stores and select department stores. Quiksilver’s corporate and Americas’ headquarters are in Huntington Beach, California, while its European headquarters are in St. Jean de Luz, France, and its Asia/Pacific headquarters are in Torquay, Australia.
About International Surfing Day:
International Surfing Day is a worldwide celebration of the sport of surfing and an opportunity to give back to our coastal environments through various events organized by the Surfrider Foundation. Founded in 2005 by Surfrider Foundation and Surfing Magazine, International Surfing Day has gone from just a handful of local observances in the United States to more than 200 events in 30 countries worldwide. For more information on International Surfing Day, visit www.intlsurfingday.com